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Take part in a practical project for 3 months from a real business

BRAND PRACTICE

YOUR CREATIVE

international student competition

PARTNERS

Registration for season 11

ON

A team of 7 people from any university can apply and take part in two stages of the competition, according to the results of which they will be able to improve their competencies, add a project from a well-known brand to the porphtholio, receive a diploma from the compiler of the brief and the organizers of the competition.

BRAND PRACTICE is a competition that gives students the opportunity to show their professional skills by solving tasks on the briefs of leading companies in the market.

3 components of the competition

Brand research and analytics

Positioning and communication strategy

Creative identity and keyvision on media

briefs 11 SEASONS

BISOU

a brand of cosmetics based on organic ingredients

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TECHNONICOL

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a fast food restaurant chain with a focus on healthy sandwiches

SUBWAY(franchisee)

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manufacture
of shoes

YONSO

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production of roofing, waterproofing
and thermal insulation materials

the project of the Russian electric car

АТОМ

DOWNLOAD

WINNERS

Upgrading skills

Teamwork

Communication
with the customer

Search for consumer insights

Public speaking

Creating high-quality presentations

Working with up-to-date tools

Effective design development

and others

Conducting market research

Upgrading skills

Teamwork

Communication
with the customer

Search for consumer insights

Public speaking

Creating high-quality presentations

Working with up-to-date tools

Effective design development

and others

Conducting market research

ДЛЯ ПЛАНШЕТА

Upgrading skills

Teamwork

Communication
with the customer

Search for consumer insights

Public speaking

Creating high-quality presentations

Working with up-to-date tools

Effective design development

and others

Conducting market research

ДЛЯ ТЕЛЕФОНА

opening the competition
September 16

* The defense of the research stage is the basis for the intra-university selection of teams for the final defense.
Only one team can be selected for each brief from the university. An exception is if two teams from the university scored an equal number of points

RESEARCH

ТЕХНОНИКОЛЬ

December 2

At this stage, the teams present presentations to the jury with their solution of the tasks of the brief using the insights of the research part. At this stage, the winner of the competition is determined

At this stage, the teams present presentations to the jury with brand and market research in order to identify consumer insights that will form the basis of the creative stage.

CREATIVE

ТЕХНОНИКОЛЬ

November 1

BISOU

December 2

BISOU

SUBWAY

December 2

SUBWAY

November 5

YONSO

December 2

YONSO

November 5

АТОМ

December 2

АТОМ

November 5

Relevance and literacy of the research methods used

The logic and correctness of the conclusions drawn on the basis of the study

Quality of presentation materials

CRITERIA FOR EVALUATING WORKS
2 STAGES OF THE COMPETITION

Practicality and potential effectiveness of the proposals made

Total score for research stage

Originality and creativity of the proposals made

The quality of the speech and presentation

A participant in the competition can be either a team or one person from any university;
Participation in the competition is free;
Number of participants in the team up to 7 people;
The application for participation is submitted by the captain of the student team.

DOWNLOAD PRESENTATION

APPLICATION FOR PARTICIPATION

1. Download the requisition template;
2. From the proposed brands, choose the one you will be working on and remove other logos from template;
3. Enter the name of your educational organization in the upper right corner;

4. Add photos of all team members (up to 7 people);
5. Add a description of each team member: first name, last name, direction of study, course, role in the team;
6. Save the file in pptx format;
7. Send the application file by email.

brandpractica@gmail.com

Follow the latest information about the competition in our Telegram channel

STORIES OF PARTICIPANTS

Polina Krasnogolovets

The winner of the project to promote the artist Marina Zvyagintseva

Thanks to Brand Practice for the opportunity to work on real cases. This is especially important for student learning. Our team has developed a communication strategy for contemporary artist Marina Zvyagintseva. The result is victory and realization. Opportunities to partner with personal brands of this stature are rare, especially when you are just starting out.
And it's insanely valuable!
Daria Ivanova

Winner of the projects "Filimonova Textile" and "Art People Group"

We learn how to create brands from scratch, rebrand and reposition major market players in each project. Our team not only creates projects, but also discovers new horizons, practices defense in public, improves management skills and learns to work with customers, after which we have the opportunity to continue cooperation.

Participate! Learn! Win!
Tatiana Lopatkina

The winner of the project "Estima"

At first, we did not know how to fit 50 pages of printed text into a presentation for 15 minutes. But we managed, and the customer said that the work was done at a very high level. So we realized that we were going in the right direction. We were terribly worried on defense ... And we won! Huge experience of working in a team, with a customer, on a large project, where we received valuable criticism. We even received an offer to continue working with the company for a fee!
Sofia Aleeva

The winner of the project "Estima"

Thanks to the competition for the invaluable experience of working on a real case! We, after receiving this brief, conducted a study to develop a detailed digital promotion strategy. We needed all the knowledge gained at the university, which was structured and used for its intended purpose. Throughout the journey, both company representatives and project curators were in touch with us: we were not left to the mercy of the unknown! Therefore, everything worked out!

Polina Krasnogolovets

The winner of the project to promote the artist Marina Zvyagintseva

Thanks to Brand Practice for the opportunity to work on real cases. This is especially important for student learning. Our team has developed a communication strategy for contemporary artist Marina Zvyagintseva. The result is victory and realization. Opportunities to partner with personal brands of this stature are rare, especially when you are just starting out.
And it's insanely valuable!
Daria Ivanova

Winner of the projects "Filimonova Textile" and "Art People Group"

We learn how to create brands from scratch, rebrand and reposition major market players in each project. Our team not only creates projects, but also discovers new horizons, practices defense in public, improves management skills and learns to work with customers, after which we have the opportunity to continue cooperation.

Participate! Learn! Win!
Tatiana Lopatkina

The winner of the project "Estima"

At first, we did not know how to fit 50 pages of printed text into a presentation for 15 minutes. But we managed, and the customer said that the work was done at a very high level. So we realized that we were going in the right direction. We were terribly worried on defense ... And we won! Huge experience of working in a team, with a customer, on a large project, where we received valuable criticism. We even received an offer to continue working with the company for a fee!
Sofia Aleeva

The winner of the project "Estima"

Thanks to the competition for the invaluable experience of working on a real case! We, after receiving this brief, conducted a study to develop a detailed digital promotion strategy. We needed all the knowledge gained at the university, which was structured and used for its intended purpose. Throughout the journey, both company representatives and project curators were in touch with us: we were not left to the mercy of the unknown! Therefore, everything worked out!

HOW IT WAS

Author of the idea and chairman of the organizing committee

Matyushkin Vadim

The Brand Practice Competition is a form of project-based learning. The cornerstone principle of project-based learning is the primacy of the task, as opposed to traditional learning. The task comes first. Knowledge and skills to solve it - on the second. We offer to integrate the work on our briefs into the educational process for all students and their teachers. It is for this purpose that the competition lasts the entire academic semester.